Web Design & Development
YOUR BUSINESS
DESERVES A WEBSITE
THAT MATCHES
WHAT YOU BUILT.
However they found you — Google, ChatGPT, a trade show, a referral — they all land on your website before they do anything else. That site is making a judgment about your business before you ever speak to them. .Most industrial equipment and contractor websites give buyers no reason to stay and no reason to call. Yours doesn’t have to be one of them.
// What you get
FOUR COMPONENTS.
ONE SITE BUILT
TO CONVERT.
Most industrial equipment and contractor websites were built to check a box. Someone needed a site, a developer built it, and it’s been sitting there ever since visited by buyers who leave without calling. Yes, AI can build you a website in an afternoon. It can’t tell you what your buyer needs to see before he picks up the phone. That’s the difference.
01
Strategy & Discovery
Before we design a single page we understand your buyer.
Who’s searching for you, what they’re looking for, and what’s standing between them and a call. That shapes everything structure, messaging, content, CTAs. Most agencies skip this. We start here.
- Buyer and competitor research before any design begins
- Site architecture built around how your specific buyer makes decisions
- Messaging framework so every page says the right thing to the right person
02
Design & Build
Clean, fast, conversion-focused, and built for search from day one.
- Custom design built around your brand and your buyer
- Mobile-first, fast-loading, built for performance
- SEO and AI search foundations baked in from day one not added later
03
Content & Copy
Design without copy produces pretty sites that don't convert. Copy without design produces walls of text nobody reads.
- Copy that speaks the language of facilities managers, fleet buyers, and contractors
- CTAs built around how your buyer actually makes decisions
- Every page written specifically for one person with one problem
04
Launch & Handoff
Tested, verified, and yours to run.
Every site is tested before it goes live. Speed, mobile, forms, tracking all verified. You get a site you can actually manage, with documentation on how to use it.
- Full QA before launch
- Google Analytics and Search Console configured
- Training and documentation included
- Monthly call to walk through what the numbers mean
// Before and after
THE WORK.
Case 01
Eskola Roofing · Commercial Roofing · Nationwide
Eskola is one of the most recognized names in commercial roofing. Their old site was functional but dated built on an aging platform, not optimized for mobile, and not built to convert. The brand they’d built in the field deserved better than what their website was showing prospects. We rebuilt it from the ground up on WordPress.
Case 02
Jet-Vac Equipment
Jet-Vac Equipment is a vacuum truck and hydro excavation dealer operating across multiple states. Their old Wix site hadn’t kept pace with the business they’d built. It didn’t reflect the scale of their operation, their service network, or the depth of what they actually offer buyers.
The problem: A basic Wix site that didn’t reflect the depth and scale of what Jet-Vac actually offers across multiple states.
The result:Full-featured site with repair centers, rental programs, vendor partners, and a regional branch network built to convert serious buyers.
“The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.”
Justin Kohl, President · Jet-Vac Equipment
What We Built
- Full WordPress redesign and migration
- Mobile-first build optimized for every device
- SEO setup with 301 redirects and keyword optimization
// Also in our portfolio
RAMVAC
Industrial Manufacturer
PCM Services
Commercial Contractor
Blair
Commercial Roofing
Hot Water Guys
Commercial Services
// After launch
A WEBSITE YOU
INVEST IN BECOMES
WORTHLESS IF NOBODY
A website that isn’t maintained breaks. Plugins conflict. Forms stop submitting. Pages slow down. Security vulnerabilities go unpatched. Google notices all of it and your rankings suffer. A site that was generating leads starts generating nothing quietly, without warning, while you’re focused on everything else.
// Monthly maintenance includes
- Up to 5 hours of site edits per month
- Security monitoring and updates
- Daily backups
- Performance monitoring
- Hosting if needed
- You want one agency who understands your industry to build it and keep it running
// What that covers
- Five hours a month covers most ongoing needs updated service pages, new project photos, team changes, spec sheet updates.
- No surprise invoices. If something bigger comes up we'll tell you before we touch it. You stay on maintenance because the site keeps working not because you're locked in.
// Be honest with yourself
YOUR WEBSITE IS
AN ASSET OR IT'S A LIABILITY.
// Ready Fit
- Industrial equipment manufacturer or dealer whose website doesn't reflect the quality of what they sell
- Commercial contractor who's losing jobs to competitors with a stronger online presence
- Ready to invest $15,000–$25,000 in a site that actually performs
- You have real work to show project photos, client references, credentials that prove you're the real thing. Great sites are built on real proof, not stock photography.
- You want a site built on a foundation that supports SEO and lead generation not one you'll have to rebuild in two years
- You want one agency who understands your industry to build it and keep it running
// Not right fit
- You want the cheapest option there are cheaper agencies, they produce cheaper results
- You need something live in two weeks
- You're not willing to be involved in the process good websites require your input on your business, your buyers, and your goals
// Let's talk about your site
TELL US WHAT YOUR
SITE ISN'T
DOING FOR YOU.
Most of our web design clients stay on for SEO or the Lead Engine because a site built right makes everything else work better. Start with the website. Build from there. Tell us what you have and we’ll tell you exactly what needs to change.