// SEO & AI Search Optimization
THE LOWEST COST LEAD
IS A BUYER WHO
FINDS YOU ORGANICALLY.
Right now, a municipal fleet manager is budgeting for a new vacuum truck. A utility contractor just pulled a hydro excavator out of service and needs a replacement fast. A facilities director is looking for a commercial roofer before winter. They’re calling someone today.
The Complete Lead Engine makes sure they find you first, your page makes them pick up the phone, your team responds before anyone else does, and at the end of every month, you know exactly which deals came from our work.
// Search Coverage
All Tracked
Ai
ChatGPT
Ai
Perplexity
Ai
AI Overviews
Ai
Google Search
+ Emerging AI platforms tracked
// HOW SEO & AI SEARCH WORKS
TWO SEARCHES. ONE
STRATEGY.
BOTH COVERED.
Most SEO programs focus on getting you ranked on search engines like Google, and that still matters. But your buyers are also using AI tools to research, and most companies in your industry haven’t built their sites for AI search yet. We make sure your buyers find you no matter where they’re searching.
// STEP 01 / 04
01
TECHNICAL FOUNDATION
If Google can't read it, no one finds it.
Before rankings, before content — your site needs to be structurally sound. We audit everything first: crawlability, speed, indexing, and architecture.
- Full technical audit before any other work begins
- Site architecture built around how buyers actually search
- Page speed, mobile, and indexing issues resolved at the root
// STEP 02 / 04
02
CONTENT FOR BUYERS AND AI
We write for your buyers first. Then we structure it so Google and AI tools can pick it up too.
A page that directly answers “who is the best excavator dealer in Ohio” or “top commercial roofing contractor in Dallas” with services, locations, and real proof is a page that converts buyers, ranks on Google, and gets recommended by ChatGPT. We build that into every page.
- Service and location pages built around how your buyers actually search
- Written for buyers, structured for Google and AI
- Pages built for every region and product category you serve
// STEP 03 / 04
03
MARKET AUTHORITY
Dominating your market isn't luck. It's architecture.
Whether your buyers are local, regional, or national, we build the pages that put you in front of them. Location-specific pages for the markets you serve, and broader authority signals that establish you as the go-to in your category — wherever your buyer is searching.
- Location and market pages built around where your buyers actually are
- Geographic authority for local and regional search
- Category authority for buyers searching nationally or by equipment type
// STEP 04 / 04
04
REPORTING THAT SHOWS WHAT'S MOVING
Rankings, traffic, and AI visibility — tracked together.
Every month you’ll see which keywords are moving, which pages are driving traffic, and where you’re showing up in AI results — on a call, not only in a PDF.
- Keyword ranking movement tracked monthly
- AI search appearance tracked — which tools are citing you, for which queries
- Organic traffic tracked to leads and pipeline, with honest context
// THIS IS WHAT IT LOOKS LIKE
17,000 IN. 103,327 OUT.
AND AI IS TALKING.
JET-VAC
// Industrial Equipment Dealer · Jet-Vac Equipment
Active Client · 544% Traffic Growth
Jet-Vac Equipment is a vacuum truck and hydro excavation dealer based in Sumter, South Carolina. When we rebuilt their website and started their SEO program, their organic presence was minimal — 17,000 sessions a year on a site with no structured content, no geographic authority, and nothing for AI models to cite.
544%
Web traffic growth
103,327
Annual sessions · from 17,000
ChatGPT
Named top dealer in SC for sewer & combo Jet-Vac work
Perplexity
Cited for rentals, service, and SC branch coverage
The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.
Justin Kohl · President · Jet-Vac Equipment
// What We Built
- Full technical SEO rebuild alongside new website
- Product and service pages built for commercial buyer search terms
- Geographic content establishing SC market authority
- AI search visibility, now cited in ChatGPT and Perplexity results
// BE HONEST WITH YOURSELF
SEO COMPOUNDS.
IT DOESN'T SPRINT.
If you need leads now, the Lead Engine is where to start. SEO is where you go when you’re willing to invest 6 to 12 months and think about where your business needs to be — not where it is today.
This works if
- You're a heavy equipment manufacturer, dealer, or commercial contractor in a market where buyers search before they call.
- You want leads that compound, not ones that stop the moment ad spend does.
- You're thinking about where your business needs to be in two years, not just today.
- You're playing a long game. You want to own your market, not just show up when you're paying to.
- You're looking for a lower entry point to start and scale.
This doesn't work if
- You need leads in 60 days. Start with the Lead Engine.
- You're not willing to invest in content. SEO without content doesn't work
- Your market is too narrow for meaningful search volume.
// ONE CONVERSATION
FIND OUT WHERE YOU
STAND
IN YOUR MARKET.
We’ll look at your current organic visibility, your AI search presence, and the keyword opportunity in your specific market. If the organic opportunity is there, you’ll see it. If it isn’t, you’ll know that too — and we won’t take you on for SEO in a market that can’t support it.
If you’ve tried SEO before and got nothing, tell us what was done. Nine times out of ten, the problem was the strategy or implementation, not SEO itself.
Running SEO alongside the Complete Lead Engine compounds results. Buyers who find you in ads and organically convert at significantly higher rates.
SEO & AI Search Optimization
SOMEONE IN YOUR
MARKET IS SHOWING
up
IN CHATGPT.
IT SHOULD BE YOU.
Your buyers are already using ChatGPT, Perplexity, and Google’s AI Overviews to build their vendor shortlists — before they ever visit a website. If you’re not showing up in those results, you’re not losing to better competitors.You’re losing to better-optimized ones.
// Jet-Vac Equipment · Active Client
544%
Web traffic increase after SEO rebuild. 17,000 sessions to 103,327 annually.
ChatGPT
Named as a top vacuum truck and hydro excavation dealer in South Carolina.
LIVE
// How SEO & AI Search works
TWO SEARCHES.
ONE STRATEGY.
BOTH COVERED.
Most SEO programs are built around Google rankings alone. That’s half the picture. Your buyers are also using ChatGPT, Perplexity, and Google’s AI Overviews to build their shortlists — and most of your competitors haven’t touched AI visibility yet. We build for both — because the companies that establish AI visibility now will be the ones competitors are trying to catch up to in two years.
01
Technical SEO Foundation
If Google can't read it, no one finds it.
Before rankings, before content, before anything — your site needs to be structurally sound. Crawlable, fast, properly indexed, with architecture that tells search engines exactly what you sell and who you sell it to. We audit everything before we touch anything else.
- Full technical audit before any other work begins
- Site architecture built around how buyers actually search
- Page speed, mobile, and indexing issues resolved at the root
02
Content Built for Buyers and AI
The same content that ranks on Google trains AI to recommend you.
AI models don’t guess. They pull from websites with specific, authoritative, structured content about exactly what they sell. A page that answers “who is the best excavator dealer in Ohio” or “top commercial roofing contractor in Dallas” — with services, locations, and proof — is a page Google ranks and a page ChatGPT cites. We build that content deliberately.
- Product and service pages built around real buyer search behavior
- Location and market pages that establish geographic authority
- Content structured to be cited by AI models, not just indexed by Google
03
AI Search Visibility
Showing up in ChatGPT isn't luck. It's architecture.
When someone asks ChatGPT or Perplexity who the best equipment dealer or contractor is in their region, the answer comes from somewhere. It comes from sites with clear authority signals, specific geographic and product content, and consistent information across the web. We build that architecture deliberately — so when your buyer asks an AI tool for a recommendation, your name is in the answer.
- Your business described accurately and consistently everywhere it appears online
- Geographic and product authority built so AI tools know exactly what you sell and where
- Structured information that makes you easy for AI models to cite and recommend
04
Reporting That Shows What's Moving
Rankings, traffic, and AI visibility — tracked together.
Every month you’ll see which keywords are moving, which pages are driving traffic, and where you’re showing up in AI-generated results. Not a generic traffic report. A specific account of what’s working, what isn’t, and what we’re doing about it — on a call, not in a PDF.
- Keyword ranking movement tracked monthly
- AI search appearance tracked — which tools are citing you, for which queries, against which competitors
- Organic traffic tracked to leads and pipeline, with honest context on where attribution is clean and where it isn't
- Monthly call to walk through what the numbers mean
// This is what it looks like
17,000 SESSIONS
TO 103,327.
JAND CHATGPT NOW
RECOMMENDS THEM.
// Industrial Equipment Dealer
Jet-Vac Equipment
Jet-Vac Equipment is a vacuum truck and hydro excavation dealer based in Sumter, South Carolina. When we rebuilt their website and started their SEO program, their organic presence was minimal — 17,000 sessions a year on a site with no structured content, no geographic authority, and nothing for AI models to cite.
544%
Web traffic increase. 17,000 to 103,327 annual sessions.
ChatGPT
Named top vacuum truck and hydro excavation dealer in SC for municipal sewer and combo jet-vac work
Perplexity
Cited for rentals, service presence, and SC branch coverage
“The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.”
Justin Kohl, President · Jet-Vac Equipment
What We Built
- Full technical SEO rebuild alongside new website
- Product and service pages built for commercial buyer search terms
- Geographic content establishing SC market authority
- AI search visibility — now cited in ChatGPT and Perplexity results
// One conversation
FIND OUT WHERE
YOU STAND IN
YOUR MARKET.
We’ll look at your current organic visibility, your AI search presence, and the keyword opportunity in your specific market. If the organic opportunity is there, you’ll see it. If it isn’t, you’ll know that too — and we won’t take you on for SEO in a market that can’t support it. If you’ve tried SEO before and got nothing, tell us what was done — nine times out of ten the problem was the program, not the market.
Running SEO alongside the Complete Lead Engine compounds results. Buyers who find you in ads and organically convert at significantly higher rates.