Client Results
PROOF,
NOT PROMISES.
$135M+
Client Pipeline Generated
8+
35×
2
Verticals. That’s It.
// Case Study 01 · Heavy Equipment Dealer
From 2 leads a year
to 3-4 a week.
JET-VAC
// Heavy Equipment Dealer · Sewer Cleaning, Hydro Excavation, Inspection, Parts & Service · 7 Locations across SC, NC, GA, FL, AL, TN
Active Client · Since 2022
+544%
3-4/week
<$300
$100K
Average lead value
// The Story
Before Connexis, Jet-Vac’s website produced about two leads per year. Their SEO was nonexistent. Their LinkedIn was inactive. They were one of the Southeast’s leading sewer and vacuum equipment dealers — and almost impossible to find online.
The problem wasn’t a missing campaign. It was a missing system. Jet-Vac sells across four product categories — sewer cleaners, RAMVAC hydro excavation, CCTV inspection, and parts/service — through seven branches across six Southeastern states. Each product has a different buyer. Each branch covers different cities. Generic “vacuum equipment dealer Southeast” marketing reaches none of them well.
We rebuilt everything from the ground up. New website with dedicated pages for each product line and territory. SEO targeting specific product/model/city combinations. Google Ads segmented by the same logic. LinkedIn organic and paid built for municipal and contractor decision-makers. Every channel feeding the others. Every lead tracked to its source.
Three years in, the website produces 3-4 qualified equipment leads every week. Cost per lead on Google Ads runs under $300. Blended cost per lead is even lower because of the SEO foundation. With an average lead value around $100,000, the math works at almost any close rate.
Revenue is up three years in a row. Jet-Vac is now cited by ChatGPT and Perplexity as a top vacuum equipment dealer in the Southeast — the kind of visibility most equipment dealers don’t even know to compete for yet.
Justin F. Kohl · President · Jet-Vac Equipment Company
// Case Study 02 · Heavy Equipment Manufacturer
$31,500 ad spend.
$950,000 closed.
RAMVAC
// Heavy Equipment Manufacturer · RAMVAC Vacuum Excavation by Sewer Equipment · National
Active Client · 30× ROAS
$31,500
$950,000
$4.8M
30×
// The Story
RAMVAC’s buyers know what they want. Municipalities, utility contractors, and infrastructure crews search by product line, model number, and application — HX-12 dealer, hydrovac truck for sale, potholing equipment, air excavation truck. The category doesn’t need to be explained. The right buyer needs to be intercepted at the moment of decision and routed somewhere built to close.
So that’s what we built. Paid search segmented by product line — the full-size HX series, mid-size HX models, trailer units, and air excavation — paired with dedicated landing pages for each, built for both the engineer comparing spec sheets and the AI tools surfacing equipment recommendations. Automated follow-up on every inquiry. Monthly attribution tracing every closed deal back to its source.
A single hydro excavator can sell for $300,000 or more. 35 high-intent leads from $31,500 in ad spend isn’t a marketing metric. It’s a revenue event.
// Case Study 03 · Commercial Roofing Contractor
$744K revenue.
35× return on ad spend.
APEX
// Commercial Roofing Contractor · APEX Commercial Services · Northeast US
Active Client · 15 Months
$744K
35×
141
$148
// The Story
Apex was running marketing they couldn’t measure. Leads came in, jobs closed, but no one could say which channel was producing revenue and which was producing noise. The marketing budget was running on instinct.
We built attribution from scratch — every form, every call, every lead tied back to the campaign that created it. We paired it with Google Ads targeting commercial project searches only — no residential bleed — and landing pages built to convert commercial inquiries fast, with automated follow-up firing within minutes of every form submission.
For the first time, Apex could see which channels were producing closed jobs and which were producing nothing. Budget shifted toward what actually worked. The guesswork stopped.
So that’s what we built. Paid search segmented by product line — the full-size HX series, mid-size HX models, trailer units, and air excavation — paired with dedicated landing pages for each, built for both the engineer comparing spec sheets and the AI tools surfacing equipment recommendations. Automated follow-up on every inquiry. Monthly attribution tracing every closed deal back to its source.
A single hydro excavator can sell for $300,000 or more. 35 high-intent leads from $31,500 in ad spend isn’t a marketing metric. It’s a revenue event.
// Case Study 04 · Heavy Equipment Dealer
98 leads at $179.
On Google Ads, in a market paying $500-$800.
IDS
// Heavy Equipment Dealer · TYMCO Sweepers, Sewer Equipment, RAMVAC, Waste Systems · San Antonio, Houston, Dallas
Active Client · Google Ads
98
$179
$500-$800
// The Story
Most equipment dealers run Google Ads on broad keywords like “equipment dealer Texas” — the exact search nobody in this category actually makes. Competitors in this market were paying $500 to $800 per lead doing it that way.
IDS sells four distinct product lines across three Texas territories — TYMCO sweepers, Sewer Equipment Co. cleaning trucks, RAMVAC vacuum excavation, and waste/recycling systems. Each product has a different buyer with a different search pattern. We built campaigns segmented by product, model number, and city — TYMCO dealer searches in Houston, combination sewer cleaners in San Antonio, RAMVAC inquiries in Dallas — paired with landing pages built around the specific buyer’s next step. Every lead tracked to a specific keyword, campaign, and ad.
Decision-makers competitors couldn’t reach profitably started showing up at $179 each.
// Case Study 05 · Commercial Roofing & Waterproofing Contractor
A 22-location commercial roofing platform,.
finally marketed like one.
ESKOLA
// Commercial Roofing & Waterproofing Contractor · 22 Locations across 11 States
Active Client
22
11
8
4
// The Story
Eskola grew from a Tennessee roofing contractor founded in 1972 to a national commercial roofing and waterproofing platform with 22 locations across 11 states. Eight industries served. Four distinct buyer-intent paths — emergency leaks, capital projects, preventive maintenance, and waterproofing. The old site flattened all of that into one generic message and buried the brand voice that made Eskola distinctive in the first place.
We kept the voice — including their tagline, “We Stop Leaks. You Protect What Matters.” — and rebuilt the architecture around how commercial buyers actually search and decide. Separate paths for active leaks, planned replacements, and ongoing maintenance programs. Industry-specific content for healthcare, education, government, industrial, and multifamily buyers. An emergency button always visible. The site finally sounds like the company it’s selling — and works the way the buyer actually buys.
// Case Study 06 · Commercial Property Services Contractor
A property manager's wish list, made into a website.
PCM
// Commercial Property Services Contractor · DC, Maryland, Northern Virginia
Active Client
3
6+
1951
24/7
// The Story
PCM Services is the one vendor commercial property managers call when something needs fixing — painting, electrical, EV charging, parking lot striping, emergency repairs at 2 a.m. The old site listed the services but didn’t sell what property managers actually want: one call instead of five.
We rebuilt the site around how the buyer thinks. Every service line has its own clear path. Emergency service is always one click away. PCM Electric’s 1951 roots are visible. We continue to manage the site and work with PCM on overall marketing strategy — the website is the foundation, not the finish line.
// Case Study 07 · Commercial Roofing Contractor · Since 1965
60 years of credibility,
finally visible.
BLAIR
// Commercial Roofing Contractor · Blair · Alabama
Active Client
1965
3
2×
// The Story
Blair has been doing commercial roofing since 1965. They’re a GAF Master Elite contractor, Carlisle Authorized, and a 2X ESP Award winner. None of that was visible on the old site, which led with a stock photo of a conference room.
We rebuilt the site around the credibility that was already there — certifications front and center, the year founded in the navigation, real aerial photography of completed jobs in front of every visitor before they scroll. The reputation hadn’t changed. The site finally reflected it.
// Case Study 08 · Roofing Contractor · Bay Area
From template
to conversion.
TRI-CITY
// Roofing Contractor · Tri-City · Bay Area, California
24-48hr
3
2
// The Story
The original Tri-City site looked like every other roofing template on the internet. No specific offer. No clear path to get in touch. A phone number you had to look for.
We rebuilt the site around one promise — a free inspection within 24-48 hours — and put a form, a phone number, and a call button on the first screen of every page. New customers know what’s being offered before they finish their first scroll. Repeat customers reach a real person in two taps.
// Case Study 02 · Ongoing Client · Hydro Excavation Equipment
$31,500
Invested.
$950,000 Closed.
$3.3M in Pipeline.
On Those Numbers
When a single hydro excavator can sell for $300,000 or more, 35 high-intent leads is not a marketing metric. It is a revenue event. The attribution system makes it possible to know exactly which campaign, which keyword, and which ad created each one.
What We Built
- Google Ads campaigns targeting high-intent searches by machine type and geography
- Dedicated landing pages for specific product lines, built to convert, not just inform
- Full lead-to-revenue attribution so every closed deal traces back to the campaign that created it
// The Portfolio
A few of Our Clients
// Work With Us
THE BUYERS ARE OUT THERE. THE QUESTION IS WHO THEY FIND FIRST.
Every client on this page had the same problem. Demand existed. Qualified buyers were searching. None of it was being captured.
That’s what we fix.