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// Web Design & Development

Websites that
get you called

Buyers are often forming an opinion about your business based on what they see before you ever get to talk to them. Most heavy equipment and contractor websites don’t reflect the quality of the business behind them. Yours doesn’t have to be one of them.

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// WHAT YOU GET

FOUR STEPS.
ONE SITE BUILT TO CONVERT.

A website that converts isn’t an accident. Here’s what the process actually looks like.
// STEP 01 / 04

01

STRATEGY & DISCOVERY

Before we design a single page, we understand your buyer.

We figure out who your buyers are, what they’re looking for, and what’s stopping them from picking up the phone. Those answers shape everything that comes after: the messaging, the design, the structure.

  • Buyer and competitor research before any design begins
  • Site architecture built around how your specific buyer makes decisions
  • Clear scope and timeline before work begins
// STEP 02 / 04

02

CONTENT & COPY

Design without copy produces pretty sites that don't convert. So we write first.
The copy is written the way your buyers actually talk about the equipment, the work, and the problems they’re trying to solve. Keywords and AI search are built into the copy from the start, not added after — so tools like ChatGPT and Perplexity can find your pages when buyers are researching.
  • Copy written for your specific buyer
  • Keyword strategy built in from day one
  • Structured so Google and AI tools know exactly what you sell
// STEP 03 / 04

03

DESIGN

With copy in hand, we design around it. Clean, fast, and built to move buyers toward a call.
The design is built around your brand and your buyer, not pulled from a template. Every layout choice is made with one goal: making it easy for a buyer to find what they need and reach out. And we make sure your site is just as easy to use on a phone as it is on a desktop.
  • Custom design, not a template
  • Built mobile-first because that's where most buyers start
  • Fast load times so buyers stay long enough to take action
// STEP 04 / 04

04

DEVELOPMENT & LAUNCH

Built, tested, and ready to start generating leads.
We build the site, test everything before it goes live, and verify speed, mobile, forms, and tracking. The day it launches it’s working as it should, and we keep it that way.
  • Full QA before launch
  • Google Analytics and Search Console configured
  • Walkthrough of what was built and how it performs
+ Post-Launch

ONGOING SUPPORT

Your site doesn't slow down, break, or fall behind after launch.
A site that isn’t maintained quietly stops working. Plugins conflict, forms stop submitting, pages slow down, and Google notices. We handle the technical side and the ongoing updates so your site keeps performing the way it did on day one.
  • Security monitoring, updates, and daily backups
  • Up to 5 hours of edits per month
  • Hosting and performance handled
// BEFORE AND AFTER

OUR WORK.

Before
AFTER
AFTER
// Heavy Equipment Dealer

JET-VAC EQUIPMENT COMPANY

Old site ranked for the wrong searches and converted almost nothing. New site built around how municipal procurement teams actually research equipment — equipment-specific landing pages, spec-level detail, structured for both Google and AI search. Result: 299% lead increase in twelve months.
Before
AFTER
AFTER
// Heavy Equipment Manufacturer

RAMVAC BY Sewer equipment

Generalist site that buried the spec sheets buyers actually needed. Rebuilt around product line, buyer intent, and AI-search discoverability — designed for both the engineer comparing units and the AI tool that surfaces them. $31,500 in ad spend became $950,000 in closed revenue.
Before
AFTER
AFTER
// Commercial Contractor

PCM Services

Brochure site that buried services and made repeat customers hunt for a phone number. Rebuilt around the two things every visitor actually came for: what PCM does and how to reach them. Services laid out clearly, contact options on every page, and a path to a real human in two taps.
Before
AFTER
AFTER
// Commercial Contractor

ESKOLA Roofing & Waterproofing

Eskola had built a real brand voice over the years — “We Stop Leaks. You Protect What Matters.” The old site buried it under stock photography and walls of text. The new site kept every word of the brand and rebuilt the design around it: actual project photos across the homepage, an emergency button always visible, one CTA instead of five.
Before
AFTER
AFTER
// Commercial Contractor

Tri-City Roofing

The original site looked like every other roofing template on the internet. No specific offer, no urgency, and a phone number you had to look for. The new site makes one promise—a free inspection within 24-48 hours—and puts a form, a phone number, and a call button on the first screen. Customers don’t have to think about how to get in touch.
Before
AFTER
AFTER
// Commercial Contractor

Blair Commercial Roofing

Blair has been doing commercial roofing since 1965 and has the certifications to prove it: GAF Master Elite, Carlisle Authorized, 2X ESP Award. None of that was visible on the old site, which led with a stock photo of a conference room. The new site puts the credentials, the years, and real aerial photography of actual jobs in front of every visitor before they scroll.
// BE HONEST WITH YOURSELF

WHO THIS
WORKS FOR.

We work with a specific kind of company. Here’s how to know if that’s you.
GREAT FIT
  • You're a heavy equipment manufacturer or dealer whose website doesn't reflect the quality of what you sell.
  • You're a commercial contractor losing jobs to competitors with a stronger online presence.
  • You have real work to show: project photos, client references, credentials that prove you're the real thing.
  • You want a site built on a foundation that supports SEO, GEO, and lead generation, not one you'll have to rebuild in two years.
  • You want one agency that understands your industry to build it and keep it running.
Not a Fit
  • You want the cheapest option. There are cheaper agencies. They produce cheaper results.
  • You need something live in two weeks.
  • You're not willing to be involved in the process. Good websites require your input on your business, your buyers, and your goals.
// LET'S TALK ABOUT YOUR SITE

THERE'S A GAP BETWEEN
WHAT YOUR SITE DOES
AND WHAT IT COULD DO.

Book a call, and we’ll show you exactly what’s missing.
Get Started
Web Design & Development

YOUR BUSINESS
DESERVES A WEBSITE
THAT MATCHES
WHAT YOU BUILT.

However they found you — Google, ChatGPT, a trade show, a referral — they all land on your website before they do anything else. That site is making a judgment about your business before you ever speak to them. .Most industrial equipment and contractor websites give buyers no reason to stay and no reason to call. Yours doesn’t have to be one of them.

Start a Project
See Our Work
// What you get

FOUR COMPONENTS.
ONE SITE BUILT
TO CONVERT.

Most industrial equipment and contractor websites were built to check a box. Someone needed a site, a developer built it, and it’s been sitting there ever since visited by buyers who leave without calling. Yes, AI can build you a website in an afternoon. It can’t tell you what your buyer needs to see before he picks up the phone. That’s the difference.

01

Strategy & Discovery

Before we design a single page we understand your buyer.

Who’s searching for you, what they’re looking for, and what’s standing between them and a call. That shapes everything structure, messaging, content, CTAs. Most agencies skip this. We start here.

  • Buyer and competitor research before any design begins
  • Site architecture built around how your specific buyer makes decisions
  • Messaging framework so every page says the right thing to the right person
02

Design & Build

Clean, fast, conversion-focused, and built for search from day one.
Works as hard on a phone as a desktop. Loads fast enough that buyers don’t bounce before they’ve read a word. And structured so Google and ChatGPT know exactly what you sell and who you sell it to.
  • Custom design built around your brand and your buyer
  • Mobile-first, fast-loading, built for performance
  • SEO and AI search foundations baked in from day one not added later
03

Content & Copy

Design without copy produces pretty sites that don't convert. Copy without design produces walls of text nobody reads.
We do both in language your industry actually uses. Every page written in the language your buyer actually uses, not generic agency copy.
  • Copy that speaks the language of facilities managers, fleet buyers, and contractors
  • CTAs built around how your buyer actually makes decisions
  • Every page written specifically for one person with one problem
04

Launch & Handoff

Tested, verified, and yours to run.

Every site is tested before it goes live. Speed, mobile, forms, tracking all verified. You get a site you can actually manage, with documentation on how to use it.

  • Full QA before launch
  • Google Analytics and Search Console configured
  • Training and documentation included
  • Monthly call to walk through what the numbers mean
// Before and after

THE WORK.

Case 01

Eskola Roofing · Commercial Roofing · Nationwide

Eskola is one of the most recognized names in commercial roofing. Their old site was functional but dated built on an aging platform, not optimized for mobile, and not built to convert. The brand they’d built in the field deserved better than what their website was showing prospects. We rebuilt it from the ground up on WordPress.

Before
The problem: Dark homepage, no clear headline, no hierarchy. A facilities manager couldn’t tell what Eskola did or why they should call.
After

The result:Bold headline, clear value proposition, proof points above the fold. Industry authority established the moment someone lands.

Case 02

Jet-Vac Equipment

Jet-Vac Equipment is a vacuum truck and hydro excavation dealer operating across multiple states. Their old Wix site hadn’t kept pace with the business they’d built. It didn’t reflect the scale of their operation, their service network, or the depth of what they actually offer buyers.

Before

The problem: A basic Wix site that didn’t reflect the depth and scale of what Jet-Vac actually offers across multiple states.

After

The result:Full-featured site with repair centers, rental programs, vendor partners, and a regional branch network built to convert serious buyers.

“The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.”

Justin Kohl, President · Jet-Vac Equipment
What We Built
  • Full WordPress redesign and migration
  • Mobile-first build optimized for every device
  • SEO setup with 301 redirects and keyword optimization
// Also in our portfolio

RAMVAC

Industrial Manufacturer

PCM Services

Commercial Contractor

Blair

Commercial Roofing

Hot Water Guys

Commercial Services
// After launch

A WEBSITE YOU
INVEST IN BECOMES
WORTHLESS IF NOBODY

A website that isn’t maintained breaks. Plugins conflict. Forms stop submitting. Pages slow down. Security vulnerabilities go unpatched. Google notices all of it and your rankings suffer. A site that was generating leads starts generating nothing quietly, without warning, while you’re focused on everything else.

// Monthly maintenance includes
  • Up to 5 hours of site edits per month
  • Security monitoring and updates
  • Daily backups
  • Performance monitoring
  • Hosting if needed
  • You want one agency who understands your industry to build it and keep it running
// What that covers
  • Five hours a month covers most ongoing needs updated service pages, new project photos, team changes, spec sheet updates.
  • No surprise invoices. If something bigger comes up we'll tell you before we touch it. You stay on maintenance because the site keeps working not because you're locked in.
// Be honest with yourself

YOUR WEBSITE IS
AN ASSET OR IT'S A LIABILITY.

A website that doesn’t convert isn’t neutral it’s actively costing you deals every time a buyer lands on it and leaves.
// Ready Fit
  • Industrial equipment manufacturer or dealer whose website doesn't reflect the quality of what they sell
  • Commercial contractor who's losing jobs to competitors with a stronger online presence
  • Ready to invest $15,000–$25,000 in a site that actually performs
  • You have real work to show project photos, client references, credentials that prove you're the real thing. Great sites are built on real proof, not stock photography.
  • You want a site built on a foundation that supports SEO and lead generation not one you'll have to rebuild in two years
  • You want one agency who understands your industry to build it and keep it running
// Not right fit
  • You want the cheapest option there are cheaper agencies, they produce cheaper results
  • You need something live in two weeks
  • You're not willing to be involved in the process good websites require your input on your business, your buyers, and your goals
// Let's talk about your site

TELL US WHAT YOUR

SITE ISN'T

DOING FOR YOU.

Most of our web design clients stay on for SEO or the Lead Engine because a site built right makes everything else work better. Start with the website. Build from there. Tell us what you have and we’ll tell you exactly what needs to change.

Book a Strategy Call
See Client Results
A website built right is the foundation. The Complete Lead Engine and SEO & AI Search are what fill it with buyers.
See how the Complete Lead Engine works