SEO & AI Search Optimization
SOMEONE IN YOUR
MARKET IS SHOWING
up
IN CHATGPT.
IT SHOULD BE YOU.
Your buyers are already using ChatGPT, Perplexity, and Google’s AI Overviews to build their vendor shortlists — before they ever visit a website. If you’re not showing up in those results, you’re not losing to better competitors.You’re losing to better-optimized ones.
// Jet-Vac Equipment · Active Client
544%
Web traffic increase after SEO rebuild. 17,000 sessions to 103,327 annually.
ChatGPT
Named as a top vacuum truck and hydro excavation dealer in South Carolina.
LIVE
Apex Commercial Services
RAMVAC
PCM Services ProPave Asphalt
Industrial Disposal Supply
Tomlin Industries
Meridian Commercial
Apex Commercial Services
// How SEO & AI Search works
TWO SEARCHES.
ONE STRATEGY.
BOTH COVERED.
Most SEO programs are built around Google rankings alone. That’s half the picture. Your buyers are also using ChatGPT, Perplexity, and Google’s AI Overviews to build their shortlists — and most of your competitors haven’t touched AI visibility yet. We build for both — because the companies that establish AI visibility now will be the ones competitors are trying to catch up to in two years.
01
Technical SEO Foundation
If Google can't read it, no one finds it.
Before rankings, before content, before anything — your site needs to be structurally sound. Crawlable, fast, properly indexed, with architecture that tells search engines exactly what you sell and who you sell it to. We audit everything before we touch anything else.
- Full technical audit before any other work begins
- Site architecture built around how buyers actually search
- Page speed, mobile, and indexing issues resolved at the root
02
Content Built for Buyers and AI
The same content that ranks on Google trains AI to recommend you.
AI models don’t guess. They pull from websites with specific, authoritative, structured content about exactly what they sell. A page that answers “who is the best excavator dealer in Ohio” or “top commercial roofing contractor in Dallas” — with services, locations, and proof — is a page Google ranks and a page ChatGPT cites. We build that content deliberately.
- Product and service pages built around real buyer search behavior
- Location and market pages that establish geographic authority
- Content structured to be cited by AI models, not just indexed by Google
03
AI Search Visibility
Showing up in ChatGPT isn't luck. It's architecture.
When someone asks ChatGPT or Perplexity who the best equipment dealer or contractor is in their region, the answer comes from somewhere. It comes from sites with clear authority signals, specific geographic and product content, and consistent information across the web. We build that architecture deliberately — so when your buyer asks an AI tool for a recommendation, your name is in the answer.
- Your business described accurately and consistently everywhere it appears online
- Geographic and product authority built so AI tools know exactly what you sell and where
- Structured information that makes you easy for AI models to cite and recommend
04
Reporting That Shows What's Moving
Rankings, traffic, and AI visibility — tracked together.
Every month you’ll see which keywords are moving, which pages are driving traffic, and where you’re showing up in AI-generated results. Not a generic traffic report. A specific account of what’s working, what isn’t, and what we’re doing about it — on a call, not in a PDF.
- Keyword ranking movement tracked monthly
- AI search appearance tracked — which tools are citing you, for which queries, against which competitors
- Organic traffic tracked to leads and pipeline, with honest context on where attribution is clean and where it isn't
- Monthly call to walk through what the numbers mean
// This is what it looks like
17,000 SESSIONS
TO 103,327.
JAND CHATGPT NOW
RECOMMENDS THEM.
// Industrial Equipment Dealer
Jet-Vac Equipment
Jet-Vac Equipment is a vacuum truck and hydro excavation dealer based in Sumter, South Carolina. When we rebuilt their website and started their SEO program, their organic presence was minimal — 17,000 sessions a year on a site with no structured content, no geographic authority, and nothing for AI models to cite.
544%
Web traffic increase. 17,000 to 103,327 annual sessions.
ChatGPT
Named top vacuum truck and hydro excavation dealer in SC for municipal sewer and combo jet-vac work
Perplexity
Cited for rentals, service presence, and SC branch coverage
“The constant communication between Connor and her team always enables Jet-Vac to be on the cutting edge.”
Justin Kohl, President · Jet-Vac Equipment
What We Built
- Full technical SEO rebuild alongside new website
- Product and service pages built for commercial buyer search terms
- Geographic content establishing SC market authority
- AI search visibility — now cited in ChatGPT and Perplexity results
// Be honest with yourself
SEO COMPOUNDS.
IT DOESN'T SPRINT.
If you need leads now, the Lead Engine is where to start. SEO is where you go when you’re willing to invest 6 to 12 months and thinking about where your business needs to be — not where it is today.
// Ready Fit
- Industrial equipment manufacturer or dealer who wants consistent inbound that compounds over time
- Commercial contractor in a market where buyers search before they call
- You're in a market where buyers actively search — municipalities, contractors, facilities managers, dealers looking for what you sell
- You have a website worth optimizing — SEO compounds existing authority, it doesn't create it from nothing
- You're playing a long game — you want to own your market, not just show up when you're paying to
// Not right fit
- You need leads in 30 days — start with the Lead Engine
- You're not willing to invest in content — SEO without content doesn't work
- Your market is too narrow for meaningful search volume
// One conversation
FIND OUT WHERE
YOU STAND IN
YOUR MARKET.
We’ll look at your current organic visibility, your AI search presence, and the keyword opportunity in your specific market. If the organic opportunity is there, you’ll see it. If it isn’t, you’ll know that too — and we won’t take you on for SEO in a market that can’t support it. If you’ve tried SEO before and got nothing, tell us what was done — nine times out of ten the problem was the program, not the market.
Running SEO alongside the Complete Lead Engine compounds results. Buyers who find you in ads and organically convert at significantly higher rates.