The Complete Lead Engine · Flagship Service
THE BEST LEAD
YOU'LL GET THIS YEAR
IS ALREADY
SEARCHING.
Somewhere right now a municipal fleet manager is budgeting for a new vacuum truck. A utility contractor just took his hydro excavator out of service and needs a solution before his next job starts. A rental company is adding vacuum trucks to their fleet because demand is outpacing what they have. They’re searching — on Google, in ChatGPT, in tools that are changing where the buying decision actually starts. They’re going to call someone today. The Complete Lead Engine makes sure it’s you.
// What we build
YoY
Revenue up three consecutive years. Still growing.
3–4/wk
Qualified vacuum truck and hydro excavation inquiries. Every week. Consistently.
LIVE
// How The Complete Lead Engine works
FOUR PARTS.
NO GAPS.
NO EXCUSES.
01
Google Ads
Be there when they're looking. Wherever that is.
Equipment buyers search with intent. They know what they want — they’re deciding who to call. That search used to happen in one place. Now it happens on Google, in AI-generated results, and in tools like ChatGPT and Perplexity. We build paid campaigns around where your buyer’s search actually starts — and we make sure you show up at the moment they’re ready to act.
- Market and competitor research before a dollar goes live
- Campaign architecture built around your buyer's decision process
- Negative keywords that cut bad leads from day one
02
Landing Pages
Built to convert the human. Built to be cited by the AI.
Land a buyer on your homepage and he keeps looking. Land him on a page built for exactly what he just searched — specs, proof, one next step — and he stops. We build that page for every campaign. And unlike most agencies, we build it for two audiences at once: the human who clicked the ad, and the AI that shaped his research before he got there. The structure, the specificity, the proof points — all of it is built to convert a buyer and to signal authority to the AI models now shaping how equipment buyers and facility managers build their vendor shortlists. Most agencies build for one. We build for both.
- Dedicated page per campaign, not one page for everything
- Spec-level detail that serious equipment buyers actually need
- One next step. No distractions. No bounce.
03
Automated Follow-Up
First to respond wins. We make sure that's always you.
- Automated first touch within 5 minutes of every lead
- Multi-step nurture sequences built for a 60 to 180 day sales cycle
- Full lead context to your team before they pick up the phone
04
Attribution Reporting
Know exactly where your buyers are finding you — and where they aren't.
- Revenue traced back to the channel and keyword that started it
- AI search visibility tracked alongside paid and organic
- Monthly call to walk through what the numbers mean and where search is moving
- Straight talk on what to cut, what to scale, and what's coming next
// This is what it looks like
THE BUYERS WERE
ALWAYS THERE.
JET-VAC JUST
STARTED SHOWING UP.
// Industrial Equipment Dealer
Jet-Vac Equipment
3–4/wk
Qualified vacuum truck and hydro excavation inquiries. Every week. Consistently.
YoY
Revenue up three consecutive years. Still growing.
Still Growing
Justin Kohl, President · Jet-Vac Equipment
What We Built
- Google Ads by machine type and buyer intent
- Landing pages built for humans and AI simultaneously
- Automated follow-up on every inbound inquiry
- Monthly attribution across paid, organic, and AI search
// Be honest with yourself
THE BUYERS ARE
SEARCHINGWHETHER
YOU'RE READY OR NOT.
The only question is whether you’re set up to capture them. We’d rather lose a deal on the call than take your money and underdeliver.
// Ready
- Industrial equipment manufacturer or dealer, $5M–$50M revenue
- Commercial contractor in a market where buyers are actively searching
- You understand that an equipment sale takes 60 to 180 days — and you want a system that nurtures buyers through that cycle, not one that counts clicks
- $5,000/month minimum in ad spend — below this the data doesn't exist to optimize
- Someone on your team responds to leads within the hour
- Willing to give it six months — pipelines compound, they don't appear overnight
// Not ready
- You need results in 30 days
- Nobody available to follow up when leads come in
- Budget isn't there yet
- Your market doesn't have the search volume to support paid search
- Your business runs on relationships and referrals and you're not ready to change that — paid search won't move the needle and we won't pretend it will
// One conversation
ONE CALL TELLS YOU
WHERE YOU STAND.
Before anything else we look at your specific market — search volume, competitor spend, keyword gaps, AI visibility. You’ll see exactly whether you’re showing up when your buyers search — and what it would take to change that. If the Complete Lead Engine is right for your situation, we’ll show you why on the call. If it isn’t, we’ll tell you that too.